The Executive Education Centre of CIIM of Cyprus, in partnership with the Bologna Business School of the University of Bologna and the University of Applied Sciences & Ar ts of Southern Switzerland, is proudly announcing the organising of the Humanistic Marketing Executive Seminar.
The 3-day course aims to provide managers and professionals in the areas of Sales, Marketing, HR and Customer Management highly specialised training which covers the novel theoretical approaches, practitioner’s experience and case studies from the real world.
Amongst the esteemed speakers are authors of the book “H2H Marketing: The Genesis of Human-to-Human Marketing” (2021, Springer), Philip Kotler who is considered “the father of modern marketing”, Waldemar Pförtsch, Senior Marketing Professor at CIIM and Uwe Sponholz, Professor of B2B Marketing and Strategic Management at the FHWS University of Applied Sciences Würzburg-Schweinfurt.
Session 1
November 24, 2022
SUPSI, Lugano Switzerland
(Suglio Building, Auditorium, 1st floor)
Online
Session 2
December 15, 2022
CIIM, Nicosia Cyprus
(Nicosia Campus, R.002, ground floor)
Online
Session 3
January 19, 2023
BBS, Bologna Italy
(Villa Guastavillani)
Online
Structure & Calendar
The programme consists of 3 inspiring sessions with the course faculty on Thursdays, from 13:00 – 18:00 (local time, accordingly)
NOVEMBER 24, 2022 LUGANO, SWITZERLAND + ONLINE
13:00 Ivan Ureta – The Application of H2H Marketing
13:30 Alessandro Merli – Beyond 2022 – sociological and socio-economic developments
14:30 Waldemar Pfoertsch – The Genesis of H2H Marketing
15:30 Federico Gavioli – Medtronic H2H Marketing applied
16:30 Philip Kotler – My Life as a Humanist and Q&A
17:30 Reception
DECEMBER 15, 2022 NICOSIA, CYPRUS + ONLINE
13:00 Waldemar Pfoertsch – The framework of H2H Marketing
14:00 Francesco Flammini – Digitalization and Cyber-Physical Systems Interaction
15:00 Uwe Sponholz – Methods and tools in Design Thinking
16:00 Angeline Nariswari – Service-Dominant Logic: Theoretical Foundations and Directions
17:00 Theodore Panayotou – Implications of Humanistic Marketing
18:00 Reception
JANUARY 19, 2023 BOLOGNA, ITALY + ONLINE
13:00 Fabio Ancarani – Humanistic Marketing
13:30 Roberto Grandi – Digital & Humanistic Culture in Bologna
14:30 Marco Zaffalon – Artificial intelligence and Humanistic Marketing
15:30 Vivek Hattangadi – H2H Marketing – From The Pharma Perspective
16:00 Aurelo Gisco – Humanistic Marketing and Wellness, Key Success Factor in Ultradent
16:30 Round Table – Humanistic Marketing
17:30 Reception
Speakers
IVAN URETA
Director of Continuing Education
University of Applied Sciences, SUPSI Lugano, Switzerland
Read biography
ALESSANDRO MERLI
Associate Fellow
SAIS Europe
Read biography
WALDEMAR PFOERTSCH
Senior Marketing Professor
Cyprus International Institute of Management, Cyprus
Read biography
FEDERICO GAVIOLI
Vice President
EMEA Diabetes Medtronic, Milan, Lombardy, Italy
Read biography
PHILIP KOTLER
S.C. Johnson & Son Distinguished Professor of International Marketing
Kellogg School of Management, Northwestern University Evanston, USA
Read biography
FRANCESCO FLAMMINI
Full Professor of Computer Science
Mälardalen University
Read biography
UWE SPONHOLZ
Professor for Service Engineering, Innovation Management and Design Thinking
FHWS University of Applied Sciences Würzburg-Schweinfurt, Germany
Read biography
ANGELINE NARISWARI
Associate Professor of Marketing & Social Entrepreneurship
California State Univerisity
Read biography
THEODORE PANAYOTOU
Director & Dean
CIIM Cyprus International Institute of Management, Cyprus
Read biography
FABIO ANCARANI
Full Professor of Marketing, Department of Management
Bologna Business School, University of Bologna, Italy
Read biography
ROBERTO GRANDI
Full Professor of Communication, Bologna Business School
Chairman Bologna Istituzione Musei, Italy
Read biography
MARCO ZAFFALON
Scientific Director, IDSIA
Institute for Artificial Intelligence, Ticino, Switzerland
Read biography
VIVEK HATTANGADI
Chief Mentor, The Enablers and PharmaState Academy
Ahmedabad, India
Read biography
AURELIO GISCO
Professor of Business Administration
Università Vita-Salute San Raffaele
Read biography
Key Learning Outcomes
- How to stand out in the market today: Give people what they want
- What is Human-to-Human (H2H) Marketing and how it differs from Business-to-Business (B2B) and Business-to-Consumer (B2C)
- How to understand and share the sensibilities and worldview of the individual
- The emerging need for a relationship that promotes meaningful connection between people
- How is the marketplace changing and what skills and strategies are necessary to retain a competitive edge
- The ability to place the customer at the centre in the shifting marketing landscape
- Embrace flexibility and innovation and arrive to it comfortably in an era of digitisation, artificial intelligence and cyber-physical systems interaction
- The merits of interconnection and simplification
- Add value by incorporating strategies of sustainability and protection of the environment
Attendance
PART-TIME / ONLINE / STREAMING
At the end of the course, a participation certificate is issued (upon reaching 80% of classroom hours).
Language
English
Participation Fees and Registration
- Physical attendance: €4,650
- Online streaming (with chat feedback): €200
- CIIM Alumni: 50% discount
- Students: 90% discount (streaming only)
- Special discounts are available for early registrations, business network companies & organised groups of at least 3 people
* Fees are subject to 19% VAT
Apply Now
Please send an e-mail to [email protected] with your name and surname, business or organisational affiliation and telephone number and we will get back to you.