The Executive Education Centre of CIIM of Cyprus, in partnership with the Bologna Business School of the University of Bologna and the University of Applied Sciences & Arts of Southern Switzerland, is proudly announcing the organising of the Humanistic Marketing Executive Seminar.

The 3-day course aims to provide managers and professionals in the areas of Sales, Marketing, HR and Customer Management highly specialised training which covers the novel theoretical approaches, practitioner’s experience and case studies from the real world.

Amongst the esteemed speakers are authors of the book “H2H Marketing: The Genesis of Human-to-Human Marketing” (2021, Springer), Philip Kotler who is considered “the father of modern marketing”, Waldemar Pförtsch, Senior Marketing Professor at CIIM and Uwe Sponholz, Professor of B2B Marketing and Strategic Management at the FHWS University of Applied Sciences Würzburg-Schweinfurt.

h2h book

Session 1

  November 24, 2022

  SUPSI, Lugano Switzerland
(Suglio Building, Auditorium, 1st floor)

  Online

Session 2

  December 15, 2022

cy-ci   CIIM, Nicosia Cyprus
(Nicosia Campus, R.002, ground floor)

  Online

Session 3

  January 19, 2023

bbs   BBS, Bologna Italy
(Villa Guastavillani)

  Online

Structure & Calendar

The programme consists of 3 inspiring sessions with the course faculty on Thursdays, from 13:00 – 18:00 (local time, accordingly)

NOVEMBER 24, 2022 LUGANO, SWITZERLAND + ONLINE

13:00   Ivan Ureta – The Application of H2H Marketing
13:30   Alessandro Merli – Beyond 2022 – sociological and socio-economic developments
14:30   Waldemar Pfoertsch – The Genesis of H2H Marketing
15:30  Federico Gavioli – Medtronic H2H Marketing applied
16:30   Philip Kotler – My Life as a Humanist and Q&A
17:30   Reception

DECEMBER 15, 2022 NICOSIA, CYPRUS + ONLINE

13:00   Waldemar Pfoertsch  – The framework of H2H Marketing
14:00   Francesco Flammini  – Digitalization and Cyber-Physical Systems Interaction
15:00   Uwe Sponholz  – Methods and tools in Design Thinking
16:00   Angeline Nariswari  – Service-Dominant Logic: Theoretical Foundations and Directions
17:00   Theodore Panayotou  – Implications of Humanistic Marketing
18:00   Reception

JANUARY 19, 2023 BOLOGNA, ITALY + ONLINE

13:00 Fabio Ancarani – Humanistic Marketing
13:30 Roberto Grandi – Digital & Humanistic Culture in Bologna
14:30 Marco Zaffalon – Artificial intelligence and Humanistic Marketing
15:30 Vivek Hattangadi – H2H Marketing – From The Pharma Perspective
16:00 Aurelo Gisco – Humanistic Marketing and Wellness, Key Success Factor in Ultradent
16:30 Round Table – Humanistic Marketing
17:30 Reception

Speakers

Key Learning Outcomes

  • How to stand out in the market today: Give people what they want
  • What is Human-to-Human (H2H) Marketing and how it differs from Business-to-Business (B2B) and Business-to-Consumer (B2C)
  • How to understand and share the sensibilities and worldview of the individual
  • The emerging need for a relationship that promotes meaningful connection between people
  • How is the marketplace changing and what skills and strategies are necessary to retain a competitive edge
  • The ability to place the customer at the centre in the shifting marketing landscape
  • Embrace flexibility and innovation and arrive to it comfortably in an era of digitisation, artificial intelligence and cyber-physical systems interaction
  • The merits of interconnection and simplification
  • Add value by incorporating strategies of sustainability and protection of the environment

Attendance

PART-TIME / ONLINE / STREAMING
At the end of the course, a participation certificate is issued (upon reaching 80% of classroom hours).

Language

English

Participation Fees and Registration

  • Physical attendance: €4,650
  • Online streaming (with chat feedback): €200
    • CIIM Alumni: 50% discount
    • Students: 90% discount (streaming only)
    • Special discounts are available for early registrations, business network companies & organised groups of at least 3 people

* Fees are subject to 19% VAT

Apply Now

Please send an e-mail to h2h@ciim.ac.cy with your name and surname, business or organisational affiliation and telephone number and we will get back to you.

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