Overview

In 2019, global digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital accounted for roughly half the global ad market.

This trend is set to continue in the post-COVID 19 world. In these challenging times, Digital Marketing skills are essential for every marketer – and every business. There’s never been a better time to invest in your future.

Why you should attend

In this lively and fast-paced session, CIIM Lecturer Mike Berry reminds us exactly what digital marketing is and why it is growing so fast.

This free public webinar is a teaser for Mike’s course at CIIM; he will also introduce attendees to our partnership with the internationally-recognised Digital Marketing Institute which enables CIIM students to become Certified Digital Marketing Professionals (CDMP) on favourable terms.

About the trainer

Mike Berry is a digital consultant, trainer and visiting lecturer (Professor of Practice at Hult Business School, Digital Course Leader at Imperial College London, visiting lecturer at Condé Nast College). He has taught at CIIM in Nicosia, Limassol and Online for the past 8 years. He is the author/ co-author of 4 books including Digital Marketing Fundamentals published by Routledge.

Mike is a Fellow of the Institute of Data and Marketing (IDM) and Course Director at the Chartered Institute of Marketing (CIM). In a 30+year career in marketing he has worked with many of the world’s biggest brands and travelled to over 30 countries.